Strategic Communications, Marketing & Technical Communication Support

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»Fast Facts

» Who: Shelly L. Ayers, communication professional and proprietor of Catalpa Communications, LLC

» What: An independent communication consultancy specializing in:

• Strategic consulting, key message development
• Professional business writing: marketing and sales tools, technical and training documentation, public relations campaigns
• Graphic design: brand building and product promotion materials
• Web development and SEO content

» Where: Based in metro Detroit, Michigan, serving clients locally and across the country

» Education:

• Bachelor of Arts in English, Purdue University, West Lafayette, IN
• Master of Arts in Communication, Wayne State University, Detroit, MI
(Concentration: Organizational Communication and Public Relations)

» Professional Experience:

• 12 years of professional communication experience
• Two years as staff writer for weekly newspaper
• Nearly two years as a full-time freelance communication provider
• Member of Society for Technical Communication since 2002

» Horizontal market/solution specialties: electronic document architecture, data security; business consulting; mechanical engineering services

» Primary vertical markets: Financial services, mortgage lending, real estate, marketing services, manufacturing, education

» Proficiencies/Tools: Adobe Creative Suite 2: PageMaker/InDesign, Photoshop, Illustrator; Dreamweaver; various FTP applications; HTML; Cascading Style Sheets (CSS); Microsoft Word, PowerPoint, and Excel

» Working with Shelly: Clients work with me by e-mail, online chat, phone, and on-site visits.

» Fees: Vary with each project. I completely understand that you want the most effective communication tools for the greatest value. That’s precisely why I don’t believe in publishing ballpark figures: your needs deserve the careful consideration a formal quotation provides. Please contact me directly for pricing information and a free, no obligation quote on your project.